By: Andrew Allen
How bizarre. As you may know, I have been challenged to get http://www.terrystips.com/ into the top 10 of Google for the keyword phrase “stock options trading”. What you may not know is that we also have another website called http://www.stockoptionsuccess.com/ which promotes a similar product line but offers a 50% affiliate share with all White Paper purchases through the ClickBank network.
Over labor day weekend, the Terry’s Tips Clickbank site http://www.stockoptionsuccess.com/ shot up to #5 on Google for our keyword phrase “stock options trading“!! I have been slowly upgrading the content on the Stock Option Success website but on a scale by no means comparable to the 1000 words a week I am adding to the home page of Terry’s Tips (through our new newsletter tool). And that website is certainly no more optimized, has fewer inbound links by far, and only a PageRank of 3 opposed to Terry’s 4 (down from a 5 a couple of months ago).
So why did this happen?
What prompted me to write this blog entry is that by this afternoon, this miraculous result has disappeared! http://www.stockoptionsuccess.com/ now resides 1 place below Terry’s Tips for “stock options trading” at position #23.
Barring site maintenance work or upgrades at Google that would show this as a temporary anomaly of some kind, I am not entirely sure what to conclude.
But it does reinforce the theory that search engine optimization is not a one-time effort. Constant vigilance and training is needed to keep your site in and ahead of the game relative to your competition.