SEO Basics

A few folks have emailed in and asked for some basic information on how a small business should approach Search Engine Optimization. Particularly local SEO on a budget.

There are six basic parts of SEO:

  1. Navigation/Sitemap structure
  2. Site programming and backend programming
  3. Page content optimization
  4. Keyword driven back links
  5. Site submission
  6. And finally….ADD NEW CONTENT!

The web is fundamentally based on having good webpage content (yes, the words that go on each page), the right structure and programming, and some basic promotion.

In my next few posts, I will give more detail on each of these 6 sections.