By: Andrew Allen
I am listening to the Inbound Marketing Webinar by Hubspot at #Inbound2011. Some of the data is great. More money and effort is being expended on Inbound marketing (blogging, social media, linked in, etc) versus outbound marketing (TV ads, radio, trade shows, telemarketing, PPC). The costs per lead for Inbound marketing are much lower than the costs per lead for outbound marketing.
Some great statistics and information. I’ll post the followup report later.
The biggest hole in this presentation is that they have not considered Yellow page advertising at all. It does not seem to be on the radar screen.
While these folks (#inbound2011) have just addressed my question about yellow page advertising on the webinar, I think they are reducing the discussion to far too narrow a focus.
Their idea was to cut Yellow Pages advertising by 10% and see if your leads drop by 10%. If not, reduce even further. But it will be critical to move those reduced yellow page spending into building an Inbound marketing strategy.