Every website needs to have a blog or news update module. A blog is an easy way to create new pages on your website easily and efficiently without hiring a content writer and stressing about what you will say. Ideally, you will use your own customer service policies, schedules, and selling points for your business to update the blog.
Essentially, each blog post is a new page on your website. Each new page is like a raffle ticket that might draw a potential customer into your sales funnel. In addition, it also shows your site visitors that you are an active business that takes the time to stay on top of their website updating. And that similarly, they take care of their business as well as they take care of their website.
If your website looks at all like it is not getting attention, your web visitors will assume that you manage your business in the same way.
And in the worst case, not having a website clearly states that you are not in business or taking your business seriously.
Ok. Back to blog/news posts. Here is a quick list of ways to add blog posts on a calendar that is easy to execute:
10 federal holidays – list your hours of operation, emergency phone numbers if necessary, and let your customers and potential customers know about your availability during holidays. This can actually turn into 20 posts. A week before, announce your schedule. The day before, remind everyone of the schedule and wish them a happy thanksgiving, memorial day, presidents day, etc.
1 promotion per month (12 per year) – offer something each month as an incentive for web visitor to take action and become a customer. It doens’t have to be the best deal ever. Just enough for the customer to take the next step with you and for you to build a stronger relationshiop. Usually, this can be set up once per year and it will automatically appear each month on your website.
Tips/Articles/Suggestions once per month (12 per year)- whatever business you are in, surely there is advice that you give customers every day in your business or on the phone. Use this same advice to come up with 1 suggestion or piece of advice each month about your business. Visit other websites, see what others in your industry are doing and use that for inspiration.
Post links to other tips/articles/suggestions (12 per year)- if you don’t feel comfortable or dont’ have time to write, find a good article from your industry, post the link on your site, and write a 1 or 2 sentence commentary on the article. Make it easy on yourself by using content from other websites!
So with holidays, promotions, and just links to other articles that you don’t write, you are looking at 44 updates per year. Almost 1 per week. If you then write a few articles yourself or provide tips, you can get this up to once per week in no time.
Weekly updates to your website would put you ahead of 95% of all businesses on the web.